Eyelash Wholesaler Success Story: 10 Highlights from Easy Nice’s Local-to-Global Journey
1. Where It All Began – Our Foundation in 2015
In 2015, Easy Nice was founded out of a passion for beauty and a dream to bring confidence to women through professional services. We began as a local brand in Hanoi, Vietnam, offering eyelash extensions, nail services, and hair styling.
With three active branches in Hanoi, our commitment to quality and care helped us quickly gain a loyal customer base. Our team of highly skilled technicians focused on empowering every client through beauty.
During these early years, we noticed the rising demand for eyelash extensions. It became clear that this wasn’t a short-term trend but a long-term opportunity. That’s when we realized our potential to become an eyelash wholesaler who could serve a much wider market.
2. Shifting Our Focus to Lash Specialization
Driven by consumer demand, we gradually transformed our multi-service salons into eyelash extension studios. Partnering with local lash artists, we began focusing on lash services, products, and innovation.
This strategic shift marked our first step toward becoming a dedicated eyelash wholesaler. By narrowing our niche, we deepened our expertise and laid the groundwork for scalable business growth.
3. The Pandemic in 2019 – A Turning Point
Just as we were gaining momentum, the COVID-19 pandemic struck. Our service-based business model came to a standstill, and our future became uncertain.
A Strategic Pivot to Wholesale
Instead of waiting for normalcy to return, we pivoted. Our team decided to shift focus to what we knew best: false eyelashes. We began importing premium-quality lashes, both to supply our own studios and to sell wholesale to other businesses.
This critical decision marked our entry into the world of wholesale and laid the foundation for our rise as a global eyelash wholesaler.
4. Manufacturing for Consistency and Control
Initially, we resold imported lashes within Vietnam. However, we soon encountered inconsistent product quality and volatile prices from suppliers.
Becoming a Manufacturer and Eyelash Wholesaler
To solve these challenges, we began manufacturing our own lash products. It was a bold move, but it gave us full control over quality and pricing. This allowed us to position ourselves as a reliable eyelash wholesaler capable of competing internationally.
5. Expanding into the Global Market
In 2021, we took our first major leap by exporting to the United States and Australia. The global market presented not only greater profit potential but also a more sustainable business model.
We restructured our operations for export and trained a dedicated team to handle international logistics. This positioned Easy Nice as a rising global eyelash wholesaler.
Since then, we’ve exported over 3 million lash boxes and 300,000 accessories to more than 37 countries. We proudly support lash trainers, schools, salons, and distributors around the world.
6. Building Trust and Brand Identity
At Easy Nice, what sets us apart is our unwavering commitment to:
- Consistency in product quality
- Long-term client relationships
- 24/7 customer care and support
Our reputation as a trustworthy eyelash wholesaler is built on these values. We offer lash extensions made from diverse materials to meet the needs of different markets and climates, as well as prep and aftercare solutions.
7. Scaling Up – Our New Factory
As orders grew, we expanded into a larger production base at 321 Vinh Hung, Hoang Mai, Hanoi. Today, 90% of our output is exported to global markets, while the remaining 10% supports local distributors and lash brands.
We now operate as both a manufacturer and an international eyelash wholesaler, meeting the needs of clients worldwide.
8. Becoming a Recognized Brand
Easy Nice is now recognized as one of Vietnam’s Top 10 lash manufacturers. Our product range includes:
This wide variety allows us to serve professional salons and bulk eyelash wholesalers with tailored solutions.
9. Why Wholesale Works for Us
Wholesale has transformed Easy Nice into a sustainable business. It has:
- Created hundreds of jobs
- Increased our resilience during economic downturns
- Provided long-term growth opportunities
As a dependable eyelash wholesaler, we continue to prioritize customer service and product excellence.
10. Looking Ahead to 2026
Our mission by 2026 is clear: To become Vietnam’s #1 eyelash wholesaler and false lash manufacturer. With factory-direct pricing, consistent quality, and dedicated service, we are well on our way.
Partner with Easy Nice Today
If you’re looking for a trusted, professional, and innovative eyelash wholesaler, Easy Nice is ready to grow with you.
☎️ Contact us via WhatsApp: +84 978161269 We’re here to support your lash business every step of the way.
Such an inspiring success story! Easy Nice’s journey from a local beauty brand to a leading global eyelash wholesaler shows real vision and dedication. Their commitment to quality, innovation, and customer care truly sets them apart. If you’re in the lash business or thinking about entering wholesale, Easy Nice is definitely a trusted partner to consider!